Idea: The basketball Scientist — A bold direction that used his unique on-court ability to be able to dissect the play before the other players gave him anything to read. I know, I know, he's done and dusted and off the courts these days, but, in 2018, he was a world-class, Nike-sponsored athlete and a promising supertstar receiving the Rookie of the Year award for his first season in the NBA. This was a dream gig where I was brought into Present Co to work under a CD as the branding specialist. Role: Lead Designer Compnay/Studio: Present Co — Sydney