The YouTube Shopping rebrand brings the bold idea 'I Got It On YouTube' to life, turning discovery and instant gratification into a vibrant visual story. Oversized, playful icon human elements and bold typography pop against soft gradients with abrupt ends, balancing energy with approachability. The system is cohesive, adaptable, and globally flexible, giving campaigns consistency while leaving room for cultural nuance. The result is a striking, instantly recognisable identity that positions YouTube Shopping as the go-to destination where inspiration meets action. Role: Design Director Company/Studio: Maker Lab Singapoore/YouTube Brand Studio