The rebrand for YouTube Shopping centres on the bold and memorable idea: "I Got It On YouTube" — a declaration of discovery, inspiration, and instant gratification. The refreshed visual identity plays with the dynamic interplay of YouTube’s shopping toolkit elements, marrying oversized, energetic icon stickers with striking bold typography. Soft, atmospheric gradients serve as a counterbalance, injecting warmth and approachability while allowing key messages to stand out. This contrast not only reflects the excitement of finding something you love but also celebrates the diversity of products and creators found on YouTube. Our objective was to create a cohesive and adaptable visual system that works seamlessly across global markets, inspiring consistency while leaving room for cultural nuance. By developing a consolidated toolkit, we enable future campaigns to align effortlessly under a unified brand story, amplifying product awareness and accelerating GMV growth. The result is a vibrant, playful, and instantly recognisable identity that positions YouTube Shopping as the go-to space for discovery and purchase — a place where entertainment meets inspiration and inspiration turns into action.